When I am working on a problem, I never think about beauty… but when I have finished, if the solution is not beautiful, I know it is wrong.
Buckminster Fuller
This is a very important principle that is overlooked more than we realize.
And the cause of many failures; taking beauty as an afterthought.
Well, as a photographer, my work of art has to be beautiful, artistic, reflect my own style, etc. There is no question about that.
It’s also something I care deeply about with my agency business that I run quietly for years.
I say quietly because all of my clients are my friends.
About ten years ago, I started to build systems for my own needs, for my photography, etc.
Naturally, we were talking with friends about what we were up to. Some of them wanted the same systems built for them too.
That was the seed of this boutique agency: photophily.net
(I did a rebranding but that’s a story for another post).
This year I’m expanding our services to the clients that are outside of my “friend zone”.
Well, I already had a client from abroad, but we quickly became friends.
So, all of my clients are still my friends, so I’m not sure whether I have accomplished it or not.
Anyway… 🙂
Finally, things are getting together nicely, I’m extending our services to the unknown clients and I’m very, very excited about it.
If you are a creator, solopreneur, or a small business who wants to build or expand their online business, our services may just be the ones you need.
To find out, please check out our website and let’s talk.
More on these things later…
